# Assos Becomes Official Supplier of USA Cycling

> From 2016, Assos dresses the US national team — across all disciplines, from track to mountain bike. The contract runs until the 2020 Olympic Games in Tokyo and includes all World Championship and World Cup events.

- Published: 2016-04-05

On April 5, 2016, USA Cycling announces: Assos is the new [official apparel partner of the US National Team](https://legacy.usacycling.org/assos-named-new-usa-cycling-team-apparel-partner.htm). The five-year deal covers everything — road, track, mountain bike and cyclocross. Team USA will wear Assos at the 2016 Olympic Games in Rio de Janeiro, the 2020 Games in Tokyo and all World Championships and World Cups in between.

## What that means

For Assos, the deal is more than visibility. The US national team rides in all disciplines and in all conditions — from the heat in Rio to the mud at the Cyclocross World Cup. Each discipline has different requirements in terms of material, fit and function. If one clothing brand can meet them all, that says more than any laboratory statistics.

There is also a detail that is easily overlooked: Greg Avis, a co-investor in Assos since the 2015 acquisition, sits on the board of the USA Cycling Foundation. The connection between the new Assos management and the US Cycling Federation was therefore already established before the [deal was struck](https://bikebiz.com/usa-cycling-name-assos-new-apparel-partner/).

## Assessment

National team contracts are not uncommon in cycling. But for a Swiss brand that is traditionally strong in Europe and has just changed ownership, the USA Cycling deal is a signal: Assos is thinking bigger under new management. The partnership was later extended — a sign that both sides were satisfied.

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Source: https://kilometro.ch/en/articles/assos-becomes-official-supplier-of-usa-cycling