# Assos x EF Pro Cycling — New WorldTour Team, New Kit

> From 2026, Assos outfits the EF Pro Cycling WorldTour team — men, women and development. The partnership replaces Rapha. The new kit retains the iconic pink identity but features organic shapes and S11 technology.

- Published: 2026-01-05

From January 2026, Assos outfits the [EF Pro Cycling Team](https://www.efprocycling.com/culture/assos-x-ef-pro-cycling-the-future-of-speed-is-now/) — men (**EF Education–EasyPost**), women (**EF Education–Oatly**) and the development squad (**EF Education–Aevolo**). The multi-year partnership replaces Rapha, which produced the iconic EF jerseys for seven years.

## The Kit

The 2026 jersey retains the team's [unmistakable pink identity](https://www.cyclingweekly.com/news/new-sponsor-same-pink-assos-steps-in-as-ef-pro-cyclings-new-apparel-partner) but reinterprets it. Instead of the previous diamond patterns, the designers use organic, rounded shapes on the dark pink surfaces, complemented by a subtle white grid pattern. Assos describes the aesthetic as «otherworldly» — whether that holds up, the road will tell.

The team kit is technically based on the **S11 platform**. What the pros wear in the peloton feeds back into the development of the production line — and vice versa. The replica kit is available via assos.com and selected retailers.

## From Tudor to EF

For Assos, EF is the second consecutive WorldTour team. From 2023 to 2025, Assos kitted out Fabian Cancellara's Tudor Pro Cycling — a deliberately Swiss-positioned team. There, Sportful took over for 2026.

The switch to EF brings a different kind of visibility. Tudor was the Swiss niche, cultivated and exclusive. EF is global, loud and bold — a brand that races gravel, produces films and [understands cycling as lifestyle](https://www.cyclingnews.com/pro-cycling/teams-riders/pushing-boundaries-together-ef-education-easypost-and-ef-education-oatly-partners-with-new-kitmaker-assos-following-split-with-rapha/). For Assos, a chance to be noticed beyond the classic road cyclist.

## Assessment

Rapha created some of the most eye-catching team jerseys of the past decade with EF — from Palace collaborations to hand-painted designs. The question is whether Assos can maintain that creative energy or whether Swiss perfectionism leads to something more restrained. The first kit suggests a middle ground: striking, but controlled.

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Source: https://kilometro.ch/en/articles/assos-x-ef-pro-cycling-new-worldtour-team-new-kit