Giro, Tour, World Championships, Liège, Lombardy — Pogačar's 2024 season cannot be summarized in numbers. Pissei tries anyway, but not with statistics, but with pen and paper. The Celebrations collection is a limited capsule edition that captures the key moments of the year in hand-drawn sketches on a jersey.
The design
At the center is an illustration: Pogačar bowing to the crowd after winning the Tour de France on the Champs-Élysées. Surrounded by other scenes from a season that has gone down in the history books — moments that every cycling fan will immediately recognize.
The illustrations are not digitally generated, but drawn by hand. This gives the jersey a personal character that stands out from the usual team aesthetic. It’s not a replica, not a racing kit — it’s a memento.
Capsule Collection
The collection goes beyond the jersey. It is part of the Primapelle x Tadej Pogačar line, which combines Pissei’s flagship products with exclusive Pogačar designs. Limited, numbered, manufactured in the Custom Lab in Pistoia.
For Pissei, it is the first step towards a lifestyle product — away from pure performance kit and towards pieces that you also want to wear off the bike.
Assessment
Limited editions in cycling are nothing new — Rapha and Assos have been doing it for years. For Pissei, it is unfamiliar territory. The brand has previously defined itself through technology and craftsmanship, not storytelling and emotion. The fact that they are doing it now shows what the Triple Crown has changed: Pissei suddenly has a story to tell that goes beyond fabrics and cuts.