Winforce - The sports nutrition boutique from Baar that ends up in the WorldTour peloton
A food engineer from Baar develops sports nutrition. Twenty years later, Winforce supplies Groupama-FDJ and the Swiss cycling marathons.

Fourth win — Pogačar breaks the Strade Bianche record in Pissei
Tadej Pogačar wins the Strade Bianche for the fourth time on March 7, 2026 — alone, after an attack 78 kilometers before the finish.

Assos Mille GT S11 — The Endurance Line Grows Up
Assos brings the S11 generation to the Mille GT endurance line. AirCell jersey with 25% less weight, QUARTZ bib shorts from 80% recycled polyamide.

Assos x EF Pro Cycling — New WorldTour Team, New Kit
From 2026, Assos outfits the EF Pro Cycling WorldTour team. The partnership replaces Rapha. The new kit features S11 technology and retains the iconic pink identity.

"Fragments of Precision" — UAE Team Emirates XRG Unveils the 2026 Kit
In the fourth year of the partnership, Pissei and UAE Team Emirates XRG present a new geometric design with national champion jerseys.

Combine 25 - Suarez' new Tour de France collection focuses on poster aesthetics
Suarez reinterprets the licensed Tour de France jerseys: abstract geometry, poster art aesthetics and mountain panoramas in the Combine 25 collection.

CHO MAXX — Why Winforce relies on starch instead of maltodextrin
The 1:0.8 ratio is standard. Winforce goes further with CHO MAXX: starch and isomaltulose instead of maltodextrin — up to 120 g of carbohydrates per hour.

Momentum — Suarez launches the largest collection to date
147 products, Generation 2.5 and a design approach that positions Suarez more confidently than ever before. The largest collection to date.

Assos Equipe R & Dyora R — For the First Time in Ten Years: Bib Shorts in Colour
For over ten years, Assos bib shorts only came in black. The new Equipe R and Dyora R 2025 collection breaks with that — in six colours, with S11 technology.

Black Instead of White — UAE Team Emirates Shows the 2025 Kit with New Sponsor XRG
UAE Team Emirates switches from white to black for 2025. The new Pissei kit with main sponsor XRG and a UCI-enforced color change.

Celebrations - Pissei immortalizes Pogačar's 2024 season in hand drawings
Pissei launches the Celebrations collection - a limited edition jersey with hand-drawn sketches capturing Pogačar's greatest moments of 2024.

Rainbow from Pistoia — Pissei Dresses the World Champion
After Pogačar's World Championship title in Zurich, Pissei designs the rainbow jersey for 2025 — from the jersey to the skinsuit to the socks, all handmade in the Custom Lab.

Giro, Tour, World Championships - Pogačar takes the Triple Crown in Pissei
Pogačar wins the 2024 Giro, Tour and World Championships - all in Pissei. The first Triple Crown since 1987 and the greatest moment in the history of the Tuscan brand.

Paris 2024 — Colombia's cyclists ride in Suarez
At the Olympic Games in Paris, Colombia's cycling team will be competing in Suarez — on the road, track and BMX track.

Tour and Giro in One Year — Pogacar Rides the Double with Enervit
Giro d'Italia and Tour de France in one season — Tadej Pogacar wins both in 2024. In his jersey pocket: Enervit C2:1PRO gels, 60 to 120 grams of carbohydrates per hour.

Seventy Years of Enervit — From Pharmacy Laboratory to World Number One in Tennis
Enervit turns seventy in 2024. The anniversary year brings a book, a film and the world number one in tennis as a partner: Jannik Sinner.

Assos - How a frame builder reinvented cycling clothing
In 1976, Toni Maier-Moussa discovered in the wind tunnel that clothing brakes more than the frame. He invented Lycra cycling shorts and founded Assos - the story of a Swiss clothing brand.

Pissei - From a textile factory in Pistoia to the fastest racing suit in the WorldTour
Founded in 1978 as Ellegi in Tuscany, Pissei sewed team jerseys in secret for decades. In 2022, the call came from UAE Team Emirates.

Suarez - Colombian cycling DNA in every thread
Carlos Suárez was one of Colombia's best track cyclists. In the mid-1990s, he began producing his own cycling clothing. Today, Suarez produces over 750,000 items per year in Medellín.

Assos x WHOOP — The First Bib Shorts with Integrated Sensor
Assos and WHOOP launch the first bib shorts with an integrated sensor pocket. The WHOOP 4.0 tracker sits in the left glute — the most accurate measurement point for cyclists.

Primapelle Ultra — Pissei's Answer to the Perfect Bib Shorts
Seamlessly welded side panels, Italian NYAL fabric and the Truflo Ultra chamois — the Primapelle Ultra is Pissei's technological flagship.

Suarez launches licensed Giro d'Italia collection
Maglia Rosa, Ciclamino, Azzurra — Suarez brings the jerseys of the Giro d'Italia as a licensed collection, manufactured in Medellín.

Assos S11 — The New Generation Starts with the Equipe RS
Assos launches the S11 generation: new Type.911 fabric, fewer seams, no more rollBar. The Equipe RS Schtradivari sets the new standard.

A rider refused — how Winforce became the official nutrition partner of Groupama-FDJ
A Groupama-FDJ rider refused to use any other sports nutrition. The rest is WorldTour history: Winforce becomes official nutrition partner.

Pissei in the Women's WorldTour - UAE Team ADQ rides in Italian craftsmanship
Pissei also outfits UAE Team ADQ in the Women's WorldTour. Women's specific cuts, the same Magistrale technology - all from the Custom Lab in Tuscany.

Enervit - Seventy years of sports nutrition from the pharmacy on Lake Como
In 1954, a pharmacist founds a laboratory in Milan. Seventy years later, his family supplies two WorldTour teams and produces on Lake Como.

"Pure White, Pure Speed" - UAE Team Emirates unveils the 2024 kit
UAE Team Emirates and Pissei present the 2024 kit in uncompromising white. The jersey in which Pogačar will win the Triple Crown.

Flanders, Ardennes, Lombardy - Pogačar's first season in Pissei
In his first season in Pissei, Pogačar wins Flanders, Amstel Gold Race, Flèche Wallonne and the Tour of Lombardy. A manufacture becomes a classics brand.

Suarez Custom — Professional team kits without minimum order
Suarez offers professional custom team kits from a single piece — with the same materials as in the professional program.

In the Custom Lab - How Pissei builds WorldTour suits by hand
The fastest racing suits in the peloton are created in Pissei's Custom Lab in Pistoia. Handmade, wind tunnel data, 100 percent Made in Italy.

BOSS x Assos — When Swiss Cycling Tech Meets Fashion House
BOSS and Assos launch a joint collection: 24 pieces with Assos tech in BOSS aesthetics. Part of the Tudor Pro Cycling engagement.

Why Suarez builds its own chamois
Most brands buy their chamois from suppliers. Suarez develops and manufactures the chamois completely in-house in Medellín.

C2:1PRO — The Race Nutrition Enervit Developed with the Peloton
2:1 glucose to fructose ratio, developed with UAE Team Emirates and Lidl-Trek: the C2:1PRO line is Enervit's answer to what the peloton actually needs.

Pissei becomes supplier to UAE Team Emirates - a manufacturer in the WorldTour
UAE Team Emirates switches from Gobik to Pissei in 2023. It's the first ever WorldTour deal for the Tuscan manufacturer - and the start of a historic partnership.

Assos Winter 2022 — New Colors, Proven Protection
Assos refreshes the 2022 winter collection: Ultraz jackets in new colors, updated Winter Bib Tights, and the new Dyora RS winter jacket.

Suarez becomes title sponsor of the Gran Fondo National Series
Suarez joins the biggest Gran Fondo series in the USA as title sponsor. Two years, eight events, over 5,000 participants.

Colostrum from Switzerland — BE THE CHANGE and the SWISS WOW COW Project
First cold-filtered Swiss colostrum with over 60% IgG — produced in the SWISS WOW COW project. The most unusual product in the range.

Tokyo 2020 — Two Olympic medals in Suarez
Mariana Pajón takes silver, Carlos Ramírez bronze — both in BMX, both in Suarez. Colombia confirms its role as a major BMX power at Tokyo 2020.

Assos Mille GTO — The Successor to the Campionissimo
The Mille GTO is the new flagship of the comfort line — spiritual successor to the legendary Campionissimo with reversed seams and OSSIDIA fabric.

TORTOUR, Alpenbrevet, Engadin — Winforce becomes the pulse of the Swiss cycling scene
Winforce has been building partnerships with Swiss cycling marathons since 2009: TORTOUR, Alpenbrevet, Engadin Cycle Marathon, Cyclotour du Léman.

Daniela Ryf — From the Ironman Podium to the BE THE CHANGE Laboratory
Five-time Ironman world champion and food scientist — Daniela Ryf joins BE THE CHANGE as an investor and product developer.

Assos Dyora RS — Finally a True Race Line for Women
Assos launches the Dyora RS — the first women's race line at the same technical level as the men's Equipe RS. Own chamois, own cut.

Enervit and Lidl-Trek — When the Nutrition Partner Helps Develop the Product
Enervit has been supplying Lidl-Trek since 2020. The riders and support staff are actively involved in developing the products — the team and manufacturer meet before each season to provide feedback.

Enervit Becomes Nutrition Partner of UAE Team Emirates
Enervit becomes official nutrition partner of UAE Team Emirates in 2020. Tadej Pogacar has been riding with Enervit gels ever since — four Grand Tour victories based on Enervit.

Assos Airblock Vest — Softshell Protection in Vest Format
The Assos Airblock Vest brings softshell protection to the Mille GT line. NEOS MILD — 100% windproof, water-repellent, breathable. With pocket slots for access to the layer underneath.

Seven Years of Silence, Then ETH — BE THE CHANGE Goes Public
On September 12, 2019, BE THE CHANGE presented its product line for the first time at ETH Zurich. The ISPO BrandNew 2020 award followed a few months later.

BE THE CHANGE - Seven years of research for a drink powder from St. Gallen
Two food scientists research for seven years before a single product hits the market. Then Daniela Ryf joins - as a developer.

Assos Zegho G2 — The First Cycling Glasses from Stabio
Assos ventures into eyewear for the first time. The Zegho G2, developed with Carl Zeiss, weighs 27.5 grams and is handcrafted by nine European specialists.

100 years of the maillot jaune — Suarez launches a special Tour de France edition
To mark the 100th anniversary of the yellow jersey, Suarez launches a special licensed edition with three designs — manufactured in Medellín, licensed by ASO.

Assos x Dimension Data — Back in the WorldTour
Assos becomes clothing partner of Team Dimension Data for Qhubeka. Mark Cavendish and the entire team wear Swiss apparel from 2019.