Anyone who has ever ordered custom kits for a cycling club knows the problem: minimum order quantities, long lead times, compromises in material quality. Suarez has taken a different approach with its custom platform.
The offer
Clubs, teams and individuals can customize cycling clothing via suarezcustom.com — with no minimum order quantity. A single jersey is just as possible as a kit for 50 riders. Suarez also provides a designer who advises and implements an unlimited number of design changes — at no extra charge.
That is unusual. Most custom providers charge extra from the third revision onwards or require a minimum order of 10 to 20 units to cover setup costs.
The same materials
The key point: Suarez custom kits are made with the same fabrics, chamois pads and finishing techniques as the regular collection. Italian fabrics, in-house seat pads, Colombian production. There is no cheaper custom fabric that only looks good but sags after three washes.
The printing technology uses digital precision processes that keep colors sharp even after many washes. Reflective elements, silicone cuffs and laser-cut sleeves are available in the custom range.
For whom
The range is aimed at cycling clubs, triathlon teams, gran fondo groups and corporate customers. Individuals who want a personalized design can also order. International shipping is free of charge.
Assessment
Custom kits are a competitive market. Bio Racer, Castelli and Champion System have established programs. Suarez differentiates itself by eliminating the minimum order quantity and the fact that the same factory that produces Olympic kits also sews the club jersey. That’s a promise not many can keep.